The Self-Promoting Musician

Publisher: Berklee Press 
Copyright 2000 Berklee Press
Strategies for Independent Music Success 

This hands-on guide is essential for any musician who wants to build a fan base and increase profits through the Internet.
Peter Spellman, Director of the Career Development Center at Berklee College of Music, guides the self-managed musician through successful strategies to promote music online, reach new audiences, and maximize income.


• How to write a business plan, create press kits
• Using the Internet to promote your music
• How to customize your demos for maximum exposure
• Secrets to getting your music played on the Radio
• 12 Things you can do to get the most out of every gig
• The most comprehensive musician's resource list on the planet-updated continually online!